GOON DES GARCONS＊ - makeshift magic＊ (feat. Solo Jaxon)

What this video is

Released October 21, 2022 on Def Jam Recordings, 'makeshift magic' sits within GDG*'s prolific 2022 output cycle — which also included 'The Things I've Seen' EP — representing his sustained presence as a Def Jam-signed artist navigating the tension between major-label infrastructure and his independently-forged DIY Arkansas-to-LA creative identity. The song's title and aesthetic ethos reflect GDG*'s self-described…

Why it matters

Represents the 2022 wave of post-streaming left-field hip-hop: genre-fluid, mood-first, and visually aligned with TikTok's rapid-cut grammar while maintaining artistic integrity through lo-fi warmth and underexposed intimacy. The track at 127 BPM in B Minor on Def Jam bridges underground rap…

The director

Award-winning music video director and photographer from Aotearoa, New Zealand (operating as CNRPR / ConnorFilms). Self-taught from age 17–18, Pritchard built his career directing videos for New Zealand hip-hop and indie artists including Six60, Melodownz,…