Goon des Garcons - LIVING IN EXCESS

What this video is

Released May 2023 as a lead single from GOON DES GARCONS*'s forthcoming project Sightseeing, 'LIVING IN EXCESS' arrives at the intersection of post-pandemic hedonism and the ascent of fashion-literate independent hip-hop. GOON, born in Arkansas and now based in Los Angeles, built his identity around the collision of high-fashion (his name directly riffs on Comme des Garçons) and unfiltered rap bravado. The visual…

Why it matters

The video is a strong artifact of 2020s independent hip-hop visual culture — mood-driven, fashion-aware, and social-platform-optimized. Its near-1-second average shot length places it firmly within the post-TikTok editing paradigm, while its warm-toned, intimate cinematography distinguishes it…

The director

Connor Pritchard is a videographer and director associated with the Maniac Sounds creative collective. He is a recurring collaborator with GOON DES GARCONS*, having worked with the artist across multiple visuals. Described by GOON as a 'young legend,'…