Goon des Garcons - BURNOUT

What this video is

BURNOUT was released in 2023 as part of GDG's sightseeing EP on Def Jam Recordings — a 7-track project that the artist described as being about enjoying the journey of life, every bump and curve included. The video emerges from the post-streaming era of independent-minded major-label hip-hop, where artists like Goon des Garcons — raised in Arkansas, now operating from Los Angeles — use warm, lifestyle-driven…

Why it matters

BURNOUT sits at the intersection of left-field trap, indie hip-hop, and lifestyle rap — genres that dominated the early-to-mid 2020s streaming landscape. As a Def Jam release, it reflects the label's investment in artists who blend underground credibility with pop-adjacent visual accessibility.…

The director

Connor Pritchard is an award-winning film director from Aotearoa, New Zealand, recognized by VICE as a rising star and lauded by Nike Sportswear. He won Visionary Director, Best Editing, and Best Music Video at New Zealand's Vision Feast Film Festival 2021,…