JPEGMAFIA x TOMMY GENESIS - ROUGH 7

What this video is

Released in July 2020 during the COVID-19 pandemic, ROUGH 7 typifies the self-generated creative output JPEGMAFIA produced across that year—later compiled into EP!. The track pairs JPEGMAFIA's abrasive, self-produced experimental hip-hop with Tommy Genesis's unapologetically provocative 'fetish rapper' persona, a collision of two underground internet-native aesthetics. The DIY, self-directed video form mirrors the…

Why it matters

ROUGH 7 sits at the intersection of experimental hip-hop, cloud rap, and noise rap—genres that dominated underground internet discourse in the late 2010s and early 2020s. It documents the collaborative cross-pollination between JPEGMAFIA's maximalist, sample-heavy production style and Tommy…

The director

Barrington DeVaughn Hendricks (born October 22, 1989), known as JPEGMAFIA, is a Brooklyn-born American rapper, singer, and record producer. A U.S. Air Force veteran who served in Iraq, Japan, and Germany, he began releasing music as Devon Hendryx during his…