NAV, Travis Scott - Never Sleep ft. Lil Baby

What this video is

Released September 14, 2022, the 'Never Sleep' video arrived at the peak of trap superstar collaboration culture, where stacking A-list rap features on a single track — and its visual — had become a primary mode of cultural signaling and streaming-chart strategy. The video's Las Vegas casino concept taps directly into the era's prevailing luxury-rap iconography: gambling as a metaphor for high-stakes wealth…

Why it matters

A landmark collaboration marking the first time NAV, Travis Scott, and Lil Baby appeared on a single track together, 'Never Sleep' served as the lead single for NAV's fourth studio album Demons Protected by Angels and demonstrated the commercial viability of XO-adjacent trap collabs. Its video…

The director

Evan Larsen is a music video director and visual effects artist operating under the production banner Larsen Visuals LLC. He is active within the XO Records creative orbit and is credited on IMDB as a director with expertise spanning visual effects and…