milltown brothers - Apple Green - 1990

What this video is

Released in 1990 at the height of the Baggy/Madchester wave, 'Apple Green' was the first major-label single from Milltown Brothers, a five-piece from Colne, Lancashire, who had signed to A&M Records worldwide that year following a bidding war triggered by their indie single 'Which Way Should I Jump?'. Though critics and commentators noted their proximity to the Madchester scene — sharing bills with The Charlatans,…

Why it matters

A document of the transitional moment between UK independent guitar pop and major-label alt-rock commercialisation circa 1990. Milltown Brothers occupied a niche between jangle-pop, Madchester and melodic indie-rock, and 'Apple Green' is their earliest video artefact on a major, capturing the…