BIG DATA - 2.0 Infomercial (starring Fred Willard and Judah Friedlander)

What this video is

Released May 2015 to accompany Big Data's debut album '2.0' (Warner Bros., March 20, 2015), this video was produced in partnership with Adult Swim as a satirical infomercial — a format weaponized to amplify the album's central thesis: paranoia around data collection, consumerism, and the surveillance economy of the social media age. Big Data is the solo project of producer Alan Wilkis, whose project name directly…

Why it matters

Represents the mid-2010s peak of electropop's internet-paranoia subgenre, where acts like Big Data used satirical multimedia content to extend conceptual album themes. The Adult Swim infomercial format was a distinctive promotional vehicle that blurred music video, comedy sketch, and brand parody…

The director

Los Angeles-based director specialising in the bizarre, sincere, and comedic. Denver native whose background spans improv, stand-up comedy, copywriting, and directing. Directed Walk the Moon's 'Shut Up and Dance' (VMA-nominated), plus videos for Sara…