Cornershop - Brimful of Asha - Official Music Video (Original) (Tjinder Singh)

What this video is

Released in August 1997, 'Brimful of Asha' arrived during the twilight of Britpop's commercial peak and represented a landmark moment for British Asian cultural visibility. The song — a tribute to legendary Indian playback singer Asha Bhosle and the broader Bollywood film music tradition — was written and performed by Cornershop, a British indie band formed in Leicester by British-born Sikhs Tjinder and Avtar…

Why it matters

A defining artifact of the British Asian indie crossover, the original 'Brimful of Asha' video documents Cornershop at their most unpolished and authentic — pre-mainstream breakthrough. Its lo-fi production fingerprint situates it firmly within the 1990s independent British music video tradition,…

The director

Philip Harder (born 1965) is an American music video and commercial director who ran Harder/Fuller Films from 1985 to 2005. He was also a director at Quentin Tarantino's A Band Apart Commercials and Music Videos. His music video credits span Prince, Foo…