Cornershop - Brimful Of Asha, Norman Cook Mix (Tjinder Singh) Official Music Video

What this video is

Released as a re-mixed standalone single in early 1998, the Norman Cook version of 'Brimful of Asha' reached UK #1 in February 1998, displacing Celine Dion's 'My Heart Will Go On'. The song, written by Tjinder Singh as a tribute to Indian playback singer Asha Bhosle and vinyl/record culture, became a landmark collision of British indie, Bollywood reverence, and big beat production. The BBC noted it marked the…

Why it matters

A defining artifact of the British-Asian Underground meeting mainstream Britpop and big beat dance music. The track demonstrated that culturally hybrid, South Asian-inflected indie could achieve mainstream UK chart domination without compromising identity. As a remix video, it also documents the…

The director

Philip Harder (born 1965) is an American music video and commercial director. He co-founded Harder/Fuller Films, a Minneapolis-based production company active from 1985 to 2005, producing over 150 music videos and commercials. He directed at Quentin…