Jenn Champion - ＂Coming for You＂

What this video is

Released June 2018 ahead of the July 13, 2018 debut album Single Rider on Hardly Art Records, 'Coming for You' marked Jenn Champion's full embrace of synth-pop after a career rooted in Pacific Northwest indie rock and lo-fi guitar music as S and as a founding member of Carissa's Wierd. The video's washed-out split-screen aesthetic reflects a micro-budget indie visual language thriving in the late 2010s, where DIY…

Why it matters

The video documents a pivotal genre transition moment: a canonized Pacific Northwest indie artist moving from guitar-based lo-fi into synth-pop. Alongside the Single Rider album, it exemplifies the late-2010s mainstreaming of 80s-influenced indie synth-pop within the Hardly Art / Sub Pop…

The director

Jen Harrington is a music video director documented working within the Pacific Northwest indie music community. She directed the official video for Jenn Champion's 'Coming for You' (2018), released in conjunction with the album Single Rider on Hardly Art…