Hatchie — Bad Guy - Hatchie — Bad Guy

What this video is

Released in June 2018 as the closing track and final single from Hatchie's debut EP Sugar & Spice, 'Bad Guy' arrived at a moment when a new wave of Australian indie artists — bolstered by Triple J exposure and international signings to labels like Heavenly Recordings and Double Double Whammy — were bringing shoegaze and dream-pop aesthetics back into global independent music discourse. Hatchie's sound was…

Why it matters

A key artifact of the late-2010s dream-pop revival, 'Bad Guy' exemplifies the lo-fi music video aesthetic that accompanied shoegaze-influenced indie pop during this period — prioritizing emotional texture over production value, and deploying sun-bleached naturalism as a visual correlate to layered…

The director

Joe Agius (born 10 March 1992) is a Brisbane-based Australian musician, singer, and multi-hyphenate creative. He is the lead singer and guitarist of The Creases (founded 2013) and the solo project RINSE (active from 2020). He is also a music video director…