Ariana Grande & Justin Bieber - Stuck with U

What this video is

Released on May 8, 2020, during the height of the global COVID-19 lockdown, 'Stuck with U' is one of the most culturally emblematic artifacts of pandemic-era pop. Conceived as a charity single, all net proceeds were donated to the First Responders Children's Foundation, ultimately raising over $3.5 million. The video's deliberate use of fan-generated content — fans filming themselves in prom outfits they could not…

Why it matters

A landmark in pandemic-era pop, 'Stuck with U' fuses '50s-influenced doo-wop balladry with 2020s remote-production aesthetics. Its UGC-based video format directly influenced subsequent music video production during COVID-19, establishing crowd-sourced fan participation as a viable and emotionally…

The director

Rory Kramer is a filmmaker and photographer known for his extensive work documenting Justin Bieber's life and tours. Alfredo Flores is a director and creative collaborator who has worked closely with Ariana Grande and Justin Bieber across multiple video…