PJ - I Mean It ft. Hit-Boy [Music Video]

What this video is

Released in mid-2015 to support PJ's debut EP Walking Around Pools on Atlantic Records, 'I Mean It' arrived during a productive period for LA-based R&B singer-songwriters transitioning from ghostwriting careers to frontline artistry. PJ (Paris Alexandria Jones), raised between North Carolina and Atlanta, had written for artists including Wiz Khalifa, Chris Brown, Usher, and Meek Mill before stepping into the…

Why it matters

Represents the 2015 Atlantic Records R&B-rap fusion wave, blending PJ's raspy, soulful vocal delivery with Hit-Boy's cinematic, swell-driven production. The track functions as both a triumphant anthem and slow-build ballad — a stylistic hybrid emblematic of mid-decade R&B's genre elasticity. The…

The director

Psycho Films is an LA-based production and management company founded in 2012, specializing in music videos, commercials, and narrative film/television content. Headquartered in the Los Angeles area, the company is known for high-concept, provocative visual…