Metronomy - Love Letters

What this video is

Released in February 2014 as the lead single from Metronomy's fourth LP, 'Love Letters' arrived at a moment when British indie acts were interrogating the polished digital sheen of their post-2010 commercial breakthrough period. The album was recorded at Toe Rag Studios — the all-analog facility used by The White Stripes for Elephant — signaling a deliberate retreat into tactile, pre-digital production values. The…

Why it matters

A key document of 2010s British indietronica's retro-psych inflection point, the 'Love Letters' video stands as a canonical example of the auteur music video form: a director's signature overwhelming the promotional function. Gondry's single-take rotating set technique anticipates and exemplifies…

The director

French director Michel Gondry (born 1963, Versailles) rose to prominence through his visually inventive music videos in the 1990s before transitioning to feature films. He is the Oscar-winning director of Eternal Sunshine of the Spotless Mind (2004), and…