Towa Bird - This Isn't Me

What this video is

Released August 4, 2023 via Interscope Records, 'This Isn't Me' arrives at a moment when emerging queer indie-pop artists were leveraging major-label distribution while maintaining DIY visual identities. The video's self-shot montage format draws on a lineage of confessional video-making popularized by social media platforms, while its subject matter — displacement, social performance anxiety, and identity under…

Why it matters

Represents the mid-2020s consolidation of guitar-forward queer indie-pop within major-label infrastructure, where lo-fi visual authenticity functions as a genre signifier as much as sonic texture. The self-directed montage format connects to a broader trend of artists reclaiming authorial control…

The director

Towa Bird is a Hong Kong-born, half-Filipino, half-English singer-songwriter and guitarist signed to Interscope Records, known for queer-forward guitar-led indie-pop. Luka McGhie is a co-director credited alongside Towa Bird on this video; no further…