Ed Sheeran - Put It All On Me (feat. Ella Mai)

What this video is

Released December 22, 2019, as a holiday-season visual for a track from Ed Sheeran's genre-spanning No.6 Collaborations Project (July 2019), 'Put It All On Me' sits at the intersection of mainstream pop and R&B, reflecting late-2010s appetite for emotionally resonant, globally inclusive love narratives. The video's documentary approach — intercutting real couples from multiple continents — participates in a broader…

Why it matters

Represents the late-2010s Pop-R&B crossover visual template: warm, globally-minded, documentary-inflected couple portraits set to a soul-adjacent duet structure. The video advances a tradition of non-performance pop visuals that subordinate artist imagery to emotional storytelling — a lineage…

The director

Award-winning director, cinematographer, and editor born and raised in Washington State. Began photography in 2002 and transitioned to film in 2009. Rose to prominence through a long-running collaboration with Macklemore & Ryan Lewis, winning MTV VMAs for…