Becky G, Maluma - La Respuesta

What this video is

Released April 19, 2019 via Kemosabe Records, RCA Records, and Sony Music Latin, 'La Respuesta' arrived at the crest of a sustained Latin urban crossover wave following the global breakthrough of 'Despacito' (2017). The video's 1950s gender-role-reversal concept tapped directly into a visible trend of female empowerment anthems circulating within reggaeton and Urbano Latino — a scene historically dominated by male…

Why it matters

Represents a pivotal moment in mainstream reggaeton's engagement with feminist themes, channeling girl-power messaging through a retro-theatrical visual language rather than confrontational imagery. Demonstrates how Urbano Latino videos in 2019 were absorbing broader pop-cultural conversations…

The director

Venezuelan director born November 10, 1979 in Caracas. Began audiovisual career in 1997 at Puma TV Network, Venezuela. Founded 2 Wolves Films in 2013. Known for music videos with Becky G, Daddy Yankee, Bad Bunny, J Balvin, and JLo. Has accumulated billions…