Mudvayne - Not Falling

What this video is

Released in 2002 as the lead single from 'The End of All Things to Come,' 'Not Falling' arrived at the commercial apex of nu-metal, a genre that had defined MTV's heavy rotation from 1999–2003. The video's creature-transformation and biological-horror visual language extended Mudvayne's established brand identity — the band had debuted with elaborate face paint and alter-ego personas on L.D. 50 (2000) — signaling a…

Why it matters

Represents the mature nu-metal video aesthetic: high-budget practical FX, concept-driven surrealist imagery, and hyper-edited performance footage. Distinguished from peer-era rap-metal videos by its horror-cinema production design rather than urban or lifestyle signifiers. Director Dean Karr's…

The director

Dean Karr is a Seattle-born, Los Angeles-based director and photographer. He received a Bachelor of Fine Arts from Washington State University and attended the Art Center College of Design in Pasadena. He has directed music videos for artists including…