Deftones - My Own Summer

What this video is

Released November 1997 as the lead single from Deftones' second album Around the Fur, 'My Own Summer (Shove It)' arrived at the precise moment nu metal was solidifying as a commercially dominant force. The video's shark cage imagery — primal, claustrophobic, and physically dangerous — mirrored the song's tension-and-release architecture, translating the band's quiet/loud dynamic into visual threat. The single…

Why it matters

A foundational text of nu metal and alternative metal, 'My Own Summer (Shove It)' is cited by Rolling Stone, Kerrang!, and Revolver as one of the defining heavy songs of its era. Rolling Stone ranked it No. 80 on its '100 Greatest Heavy Metal Songs of All Time.' The video's austere,…

The director

American photographer and music video/commercial/film director, born February 22, 1965, Seattle, Washington. Attended Washington State University (BFA) and Art Center College of Design, Pasadena. Rose to prominence with Marilyn Manson's 'Sweet Dreams (Are…