Rancid - 'Salvation' (Music Video)

What this video is

Released in 1994 on Epitaph Records, 'Salvation' arrived at the crest of the mid-decade punk revival that saw independent Bay Area bands gain mainstream MTV visibility. Rancid emerged from the Gilman Street scene in Berkeley, California—the same DIY epicenter that incubated Green Day and countless other acts. MTV's decision to place the 'Salvation' video into rotation marked a pivotal moment: a street-level punk…

Why it matters

A landmark document of 1994 California punk's crossover moment. 'Salvation' was Rancid's first single to chart on Billboard, reaching #21 on the Modern Rock charts, and its MTV rotation helped spark major-label bidding wars the band famously rejected. The video's VHS-textured, performance-focused…

The director

American music video director and cinematographer based in the San Francisco Bay Area. Began directing music videos in the late 1980s and founded the SF-based production company Fire Ball Films. Worked as a lighting camera assistant on The Nightmare Before…