Nickel Creek - When In Rome

What this video is

Released in 2005 as the sole single from Nickel Creek's fifth studio album Why Should the Fire Die? on Sugar Hill Records, 'When In Rome' arrived during the peak of the band's commercial and critical arc. The album entered the Billboard 200 Top 20 but failed to chart on the country charts, reflecting the trio's deliberate drift away from genre categorization. The video's documentary-portraiture approach — depicting…

Why it matters

Represents a rare instance of a progressive bluegrass act commissioning a conceptually sophisticated, non-performance-only music video. The black-and-white documentary-portraiture style, rapid intercutting, and social-realist subject matter positioned Nickel Creek's visual identity far outside…

The director

Dean Karr (b. 22 February 1965, Seattle, WA) is an American photographer, music video, commercial, and film director based in Los Angeles. He earned a BFA from Washington State University and attended Art Center College of Design in Pasadena. In 1996 his…