The Walters - Million Little Problems

What this video is

Released April 14, 2022, 'Million Little Problems' marked The Walters' first original output since 2017, arriving in the wake of their song 'I Love You So' going viral on TikTok in late 2021 and earning millions of streams. The band had reunited, signed with Warner Records, and this was the first song recorded after their reunion. The video's comedic, absurdist visual language — spoofing hip-hop excess with preppy…

Why it matters

Represents a key artifact of the 2020s indie pop TikTok revival cycle, where catalog virality on short-form video platforms relaunched dormant acts into major-label deals. The video's absurdist concept-comedy format signals the genre's increasing embrace of internet humor aesthetics and…

The director

Matt Boman, born in Atlanta, Georgia, is a Los Angeles-based video director, editor, and founder of boutique production company Studio Boman. His clients include Apple Music, Warner Records, and Indian Motorcycle. He is known for directing across music…