Semisonic - Singing In My Sleep

What this video is

Released as the second single from Semisonic's breakthrough album 'Feeling Strangely Fine' (MCA, 1998), 'Singing in My Sleep' arrived at a cultural inflection point: the cassette mixtape as a vehicle for romantic intimacy was still the dominant vernacular of analog courtship, even as email lists and early internet fan communities (the band's own email list was central to the video's production) were beginning to…

Why it matters

A defining artifact of late-90s power pop and alternative rock's commercial apex, situated within the same Minneapolis-rooted tradition as the Replacements and Soul Asylum. The track's Billboard Modern Rock chart performance (#11 US) and the video's MTV rotation positioned Semisonic as a key…

The director

Born 1970, Los Angeles. Studied film at Hampshire College, Amherst, MA. Began directing music videos for indie rock bands while in college; his first video was for Material Issue in 1992. Became the youngest director signed to Satellite Films (a Propaganda…