Lawrence Rothman - #1 All Time Low

What this video is

Released in September 2013, '#1 All Time Low' arrived during a pivotal moment for queer underground art-pop, when gender-fluid performers were beginning to gain visibility in indie music press. Rothman, signed to Floria Sigismondi's Mamaroma label, positioned the video as an extension of a broader identity-performance practice drawing on visual art traditions—particularly Cindy Sherman's alter-ego photography—to…

Why it matters

The video represents a landmark artifact of 2013 queer art-pop, fusing underground house music production aesthetics with high-concept horror-inflected visual art filmmaking. It exemplifies the Mamaroma label's approach of treating the music video as auteur short film, and stands as an early…

The director

Floria Sigismondi is an Italian-Canadian filmmaker and photographer renowned for directing visually extreme and conceptually dense music videos. She founded Mamaroma Records, the independent label that signed Lawrence Rothman. Her music video clients include…