Lawrence Rothman - Fatal Attraction

What this video is

Released in late 2013 as part of Rothman's debut EP on Mamaroma Records, 'Fatal Attraction' emerged from the early-2010s LA underground scene in which gender-fluid artists were beginning to find pathways into mainstream critical visibility. Rothman — who from a young age identified as gender-fluid, wearing makeup and presenting in an androgynous style — used the Mamaroma platform and Sigismondi's prestige visual…

Why it matters

Represents an early and significant artifact of the 2013 experimental art-pop moment in which prestige music video direction (via Sigismondi) was applied to emerging underground artists with marginal commercial profiles. Demonstrates the Mamaroma Records model of pairing label infrastructure with…

The director

Italian-Canadian director, photographer, and artist (born 1965, Pescara, Italy; raised Hamilton, Ontario). Trained at Ontario College of Art and Design. Began as fashion photographer before transitioning to music video direction via The Revolver Film Co.…