Lawrence Rothman - Jordan ft. Kristin Kontrol

What this video is

Released September 2017 as a pre-album single from The Book of Law (Downtown/Interscope, October 2017), 'Jordan' sits at the intersection of indie art-pop's embrace of gender fluidity and the mid-2010s surge of queer visibility in alternative music. Rothman, who identifies as gender-fluid, used the video to externalize a formative childhood experience of social alienation and nonconformity — reimagining it as a…

Why it matters

A landmark artifact of 2010s indie art-pop's convergence with gender-fluid identity politics and auteur music video culture. The Rothman/Sigismondi collaboration represents one of the most sustained artist-director creative partnerships in the genre, producing a unified visual language across an…

The director

Italian-Canadian film director, music video director, photographer, and visual artist born 1965 in Pescara, Italy, raised in Hamilton, Ontario. Studied painting and photography at the Ontario College of Art and Design. Known for iconic videos for Marilyn…