Lawrence Rothman - Montauk Fling

What this video is

Released June 2013 as the debut single for Lawrence Rothman and the launch release of Floria Sigismondi's Mamaroma Records, 'Montauk Fling' arrived at a moment when the music video auteur model was being reinvigorated by boutique indie labels using prestige visual art to differentiate emerging artists. Rothman's gender-fluid, alter-ego-driven identity — invoking references to Old Hollywood icons — positioned the…

Why it matters

A landmark debut artifact at the intersection of avant-pop, experimental electronic, and art-house music video production. Represents the 2013 convergence of gender-fluid identity politics, boutique label auteurism, and Sigismondi's signature surrealist visual language. Anchors a scholarly body of…

The director

Italian-Canadian director and visual artist based in Los Angeles. Renowned for macabre, surrealist music video aesthetics across a career spanning David Bowie, Marilyn Manson, Fiona Apple, and The Cure. Recipient of the 2013 MVPA Director of the Year award.…