Jadakiss ft Diddy - You Don't Eat (Video) ｜ #T5DOA

What this video is

Released November 20, 2015 alongside Jadakiss's fourth solo album Top 5 Dead or Alive, 'You Don't Eat' arrives at a pivotal moment for East Coast lyricist rap, which was navigating declining physical sales and the rise of streaming while reasserting hardcore New York values against trap's national dominance. The collaboration with Diddy connects two pillars of the Bad Boy / Yonkers axis — reinforcing loyalty…

Why it matters

The video crystallizes the 2015 East Coast hip-hop street-rap aesthetic: monochrome documentary visuals, rapid rhythmic editing, and urban location shooting that functions as both artist statement and New York City love letter. It sits within a lineage of black-and-white NYC rap visuals that…

The director

ItchyHouse Films is a New Jersey-based production company founded in 2005 by self-taught filmmaker Jay Rodriguez Jr. (known online as @jayscorsese), who co-directs alongside Rock Davis (@rockdaviscom). Rodriguez won Best Comedy Cinematographer at the Movie…