El Mukuka - Lost feat. Adekunle Gold [Ultra Music]

What this video is

Released March 5, 2021, 'Lost' represents a landmark Pan-African collaboration between Greek-Zambian DJ/producer El Mukuka — a new Ultra Music signing — and Nigerian Afropop star Adekunle Gold, whose prior collaborative history dates to El Mukuka's 2018 remix of Adekunle Gold's 'Ire' from the album 'About 30.' The track emerged during a COVID-era moment when Sub-Saharan African artists were actively leveraging…

Why it matters

A defining example of early-2020s Pan-African dance crossover, 'Lost' bridges Zambian melodic house production with Nigerian Afropop vocal styling under a European electronic major (Ultra Music). It exemplifies the genre-blending moment when Sub-Saharan African producers began successfully placing…

The director

Sebastian Otto is a music video and commercial director credited on the official YouTube description for El Mukuka's 'Lost' (2021, Ultra Music). He collaborated with producer Jasmin Sier and animator Alice Chen on the project, delivering a mixed live-action…