Freddie Gibbs - 4 Thangs featuring Big Sean & Hit-Boy

What this video is

Released October 30, 2020, '4 Thangs' arrived at the intersection of two major cultural moments: the LA Lakers' 2020 NBA championship (their 17th title, won in the COVID-era bubble) and Freddie Gibbs' transition from celebrated indie-rap cult figure to major-label artist via a Warner Bros. deal with his ESGN imprint. The video literalizes both victories — basketball championship and rap-career championship — by…

Why it matters

Represents a pivotal moment in Freddie Gibbs' career arc — the indie underground meeting mainstream major-label infrastructure without sacrificing artistic credibility. The video's sports-parody format continues a tradition of hip-hop championship metaphor while deploying high-budget production…

The director

Nick Walker is a music video and commercial director operating under Nick Walker Studio, represented by Object & Animal for production and Hart Represents for U.S. music video. His directorial credits span artists including FKA Twigs, Playboi Carti, Future,…