Fulminacci - Le ruote, i motori!

What this video is

Released in November 2019, 'Le ruote, i motori!' arrived at the height of Fulminacci's breakthrough year. His debut album La vita veramente had already won the prestigious Targa Tenco for Best Debut Album and he would be named Artist of the Year at the Rockol Awards 2019. The single and its video were released alongside the vinyl edition of the debut album and represent the eclectic, dance-inflected edge of his…

Why it matters

The video occupies a unique crossover position in late-2010s Italian music, bridging the introspective singer-songwriter tradition with a kinetic, pop-dance energy. BENDO's fast-paced, warm-toned visual language became emblematic of the Maciste Dischi-adjacent indie aesthetic, influencing the…

The director

BENDO is a Milanese directorial duo formed in 2017 by Lorenzo Silvestri and Andrea Santaterra. They established themselves rapidly in the Italian music video scene before expanding into commercial directing. Their portfolio spans Italian indie and pop…