Marshmello & Halsey - Be Kind

What this video is

Released May 1, 2020, at the height of global COVID-19 lockdowns, 'Be Kind' by Marshmello and Halsey resonated as a piece of deliberate emotional uplift during collective crisis. The video, released June 27, 2020, embodies the pandemic production era: no physical crew, Bolt camera automation, remote choreography coaching via FaceTime, and entirely CGI-constructed fantasy worlds standing in for impossible…

Why it matters

Represents the peak of 2020s EDM-pop crossover production — a genre intersection between Marshmello's festival-ready electronic production and Halsey's alt-pop vocal identity. The video is a landmark example of pandemic-era remote music video production, demonstrating how programmatic camera…

The director

Hannah Lux Davis (b. May 17, 1986, Bellevue, WA) is an American music video, commercial, and film director. She graduated from the Los Angeles Film School in 2006, and gained her industry foothold as a makeup artist before breaking through as a director with…