Lush - Kiss Chase - 1994 07 31

What this video is

Released in summer 1994 alongside the Split album on 4AD, 'Kiss Chase' arrived at a moment when the UK shoegaze scene was being eclipsed by Britpop's rising commercial dominance. The song, written by Miki Berenyi, carries emotionally charged, personal lyrical content that critics noted was unusually direct for the era. Split was produced by Mike Hedges — known for work with The Cure and Siouxsie and the Banshees —…

Why it matters

Represents a key document of the shoegaze-to-Britpop stylistic inflection point of 1994; the song's compact, punchy structure (under 3:20 runtime) signals Lush's movement toward more direct pop forms while retaining the textured production and confessional femininity associated with the 4AD…