The Big Moon - Take A Piece

What this video is

Released 19 November 2019 as the lead single from The Big Moon's second album 'Walking Like We Do' (Fiction Records, January 2020), 'Take A Piece' marked a deliberate sonic and visual expansion for the Mercury Prize-nominated London four-piece. The video's wholesale adoption of 90s boy band visual grammar — an all-female indie band inhabiting a genre coded as male and heteronormative — operates as both affectionate…

Why it matters

Represents a pivotal moment in late-2010s UK indie pop's negotiation with mainstream pop aesthetics. The Big Moon — Mercury Prize alumni — openly embraced slick, radio-friendly production and self-conscious nostalgia pastiche, signalling a broader indie-to-pop crossover trend visible across the UK…

The director

Norwegian-born commercial and music video director based in Oslo, represented by Bacon. Graduated with a degree in film production from the Arts University of Bournemouth in 2014. Known for working with international artists including Sigrid, Sports Team,…