Bon Jovi - It's My Life

What this video is

Released in May 2000, 'It's My Life' marked Bon Jovi's most commercially significant comeback since their 1980s peak, becoming their biggest hit of the 2000s and charting at number one across eight countries. The video's narrative consciously revives the Tommy-and-Gina working-class mythology from 'Livin' on a Prayer' (1986), anchoring a new generation of fans to the band's legacy. The early-internet framing —…

Why it matters

A landmark post-grunge arena rock video that demonstrated the viability of narrative-chase structure in rock music video production. The explicit cinematic homage to Run Lola Run elevated the video beyond standard performance clip conventions, influencing the wave of story-driven rock videos in…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American film and music video director who has helmed over 150 videos for major artists since the 1980s. A UC Santa Barbara alumnus, he cited David Bowie's 'Ashes to Ashes' as his career…