Bon Jovi - Say It Isn't So

What this video is

Released in summer 2000 as the second single from Bon Jovi's comeback album Crush, 'Say It Isn't So' arrived at the apex of the TRL era, when music videos functioned as mini-blockbusters designed to dominate MTV rotation through spectacle rather than narrative depth. Filmed at Universal Studios, the video deliberately exploits Hollywood's institutional glamour and celebrity ecosystem — embedding the band within a…

Why it matters

This video is a canonical example of the late-MTV-era arena rock blockbuster format — characterized by multi-million-dollar production values, Hollywood celebrity integration, anthology-style thematic vignettes, and rapid editing rhythms calibrated for TRL viewership. It documents Isham and Bon…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American music video and film director with over 200 directorial credits. A University of California, Santa Barbara alumnus, he was inspired by David Bowie's 'Ashes to Ashes' to pursue music video…