The Jesus And Mary Chain - Almost Gold

What this video is

Released on 22 June 1992 as the third single from Honey's Dead, 'Almost Gold' arrived during a pivotal transitional moment in alternative rock: grunge was cresting in the US following Nevermind (1991), while UK shoegaze acts like My Bloody Valentine and Ride were at their creative peak. The Jesus and Mary Chain occupied a unique bridge position—architects of noise-pop who predated and influenced both movements. The…

Why it matters

Noise-pop and shoegaze were fundamentally guitar-texture-driven genres that posed a unique challenge for visual representation. This video, directed by the same filmmaker who codified grunge's visual language, represents a rare documented artifact of how JAMC's abrasive aesthetic was translated…

The director

Samuel David Bayer (born February 17, 1965, Syracuse, NY) is an American director, cinematographer, and visual artist. He graduated from New York City's School of Visual Arts in 1987 with a Fine Arts degree and relocated to Los Angeles in 1991. He launched…