Love and Rockets - So Alive HD

What this video is

Released in 1989, 'So Alive' arrived at the apex of MTV's cultural dominance and during a pivotal moment when British post-punk and goth-adjacent bands were achieving mainstream US crossover success. Love and Rockets, formed from the ashes of Bauhaus, represented a commercially accessible strand of alternative British rock. The song became the most successful modern rock track of 1989 in the United States, topping…

Why it matters

A landmark crossover moment for British alternative and post-punk rock, 'So Alive' demonstrated that dark, atmospheric UK acts could penetrate the US mainstream without compromising their aesthetic. Its Billboard Modern Rock Tracks dominance in 1989 made it a touchstone of the format's early…

The director

Howard Douglas Greenhalgh (born 19 February 1963, Halifax, West Yorkshire) is a British director of music videos and advertising. He studied at the Royal College of Art and co-founded the design firm Why Not Associates before transitioning to full-time…