Low - Always Trying To Work It Out

What this video is

Released on Halloween 2018, this video arrives at a pivotal moment in Low's three-decade career. Double Negative, their twelfth studio album, represented a wholesale sonic rupture: the Minnesota trio collaborated with producer BJ Burton to layer digital corrosion, distorted beats, and noise-drone textures over their signature sparse melodicism, pushing slowcore into genuinely experimental territory. The video…

Why it matters

Represents a critical inflection point in slowcore and indie rock music video practice: rather than leaning into the genre's established aesthetic of stasis and austerity, the fast editing pace (2.16s avg. shot length) and intercutting structure deploy kinetic grammar in service of existential…

The director

Philip Harder (born 1965) is an American music video and commercial director represented by Bob Industries, Santa Monica. He ran Harder/Fuller Films from 1985–2005, directed at Quentin Tarantino's A Band Apart Commercials, and has earned MVPA and MTV Award…