God Lives Underwater - From Your Mouth

What this video is

Released in June 1998, 'From Your Mouth' arrived at the height of alternative rock's mainstream commercial penetration and during a fertile period for auteur-driven music video production on MTV. God Lives Underwater occupied an industrial-electronic alt-rock niche — signed first to Rick Rubin's American Recordings, then to A&M/1500 — and 'Life in the So-Called Space Age' was their commercial peak, charting at No.…

Why it matters

Represents the convergence of industrial-electronic alternative rock and high-concept music video auteurism in the late 1990s. The video's single-take reverse conceit is a landmark of practical in-camera surrealism in the MTV era, anticipating later celebrated works by Coppola and cementing God…

The director

Roman François Coppola (b. April 22, 1965, Neuilly-sur-Seine, France) is an American filmmaker, music video director, and founder of The Directors Bureau production company. Son of Francis Ford Coppola. Earned a BAFTA nomination for visual effects on Bram…