SIMI - By You ft. Adekunle Gold

What this video is

Released in July 2019, 'By You' arrived at a pivotal inflection point in both Simi's career and Nigerian popular culture. The video followed Simi's departure from X3M Music and the founding of her independent label Studio Brat, signalling a new era of artist-controlled creative output. The track is the 4th song on 'Omo Charlie Champagne Vol. 1', Simi's third studio album — an album widely described as blending…

Why it matters

A landmark entry in Nigerian Afro-soul romance video aesthetics, 'By You' exemplifies the late-2010s shift toward unscripted, lifestyle-documentary visual language in West African music video production. Its use of real couple footage, honeymoon travelogue structure, and wedding ceremony…