Justin Bieber - I'll Show You

What this video is

Released November 2, 2015, as the lead promotional single from Justin Bieber's fourth studio album Purpose, 'I'll Show You' arrived at a pivotal moment of public image rehabilitation for Bieber following years of tabloid controversy. Produced by Skrillex and BloodPop, the song is autobiographical in nature — addressing the psychological pressures of growing up under mass celebrity scrutiny and the need for…

Why it matters

A landmark example of the mid-2010s pop-EDM ballad hybrid, blending Skrillex's trap percussion and synthesizer production with confessional pop vocals. The video codified a new visual grammar for celebrity introspection — rejecting performance-centric music video conventions in favor of…

The director

Rory Kramer (born June 1, 1984, Tell City, Indiana) is an American videographer, photographer, and director. Largely self-taught, he graduated from Indiana University with a degree in telecommunications before moving to Los Angeles in 2009. His career…