Justin Bieber - Holy (Acoustic) ft. Chance The Rapper

What this video is

Released November 6, 2020 — deep into the COVID-19 pandemic — 'Holy (Acoustic)' reflects the broader industry shift toward stripped-down, home-adjacent visual content that prioritized emotional authenticity over spectacle. The acoustic reimagining of 'Holy,' itself the lead single from Bieber's sixth studio album Justice (2021), distills the track's gospel-inflected themes of faith, love, and devotion. The song…

Why it matters

Represents the early-2020s mainstream pop embrace of gospel and Christian contemporary crossover aesthetics, notably the convergence of arena-pop production with devotional lyrical frameworks. As a stripped acoustic companion piece, it also documents the 2020 content trend of acoustic/performance…

The director

Rory Kramer (born June 1, 1984, Tell City, Indiana) is an American music video director, photographer, and social media personality. He is known for directing and producing music videos for Justin Bieber, Avicii, and The Chainsmokers. He directed the lyric…