Mike WiLL Made It, Lil Yachty, Carly Rae Jepsen It Takes Two - Mike WiLL Made It, Lil Yachty, Carly Rae Jepsen It Takes Two

What this video is

Released February 2017 as a Target-commissioned brand activation timed to the 59th Annual Grammy Awards, 'It Takes Two' represents a landmark moment in the convergence of music, advertising, and streaming-era pop culture. The track — a remake of Rob Base and DJ E-Z Rock's 1988 hip-hop classic — bridges late-1980s sample culture with 2010s genre crossover: pairing Lil Yachty's SoundCloud rap persona with Carly Rae…

Why it matters

Occupies a unique intersection of trap production, nostalgia-pop sampling, and corporate synergy music video. Mike WiLL Made-It's production brings ATL trap sensibility to a classic hip-hop sample, while Roman Coppola's theatrical direction transforms the piece into a high-concept commercial…

The director

Roman François Coppola (born April 22, 1965) is an American filmmaker and music video director, son of Francis Ford Coppola. Founder and owner of The Directors Bureau, a commercial and music video production company. His music video work earned a Grammy…