The Rentals - Waiting (Video)

What this video is

Released in early 1996 on Maverick Records, 'Waiting' arrived at a pivotal moment when MTV's 120 Minutes served as a critical launchpad for alt-rock acts bridging underground and mainstream audiences. The Rentals, fronted by Weezer bassist Matt Sharp, occupied a niche counter to grunge's dominant gloom, embracing Moog synthesizers, Power Pop melodicism, and a retro-futurist sonic palette. The video's sunny…

Why it matters

A canonical artifact of mid-90s Geek Rock and Moog-driven Power Pop, the video codifies the genre's visual vocabulary: bright palettes, ensemble performance energy, and deadpan physical comedy in place of grunge's darkness. Its rapid editing (avg. 1.51s shots) prefigures the accelerating MTV…

The director

Roman François Coppola (born April 22, 1965, Neuilly-sur-Seine, France) is an American filmmaker, music video director, screenwriter, and producer. Son of Francis Ford Coppola, he is founder of The Directors Bureau production company, recipient of 3 MTV VMAs…