Big Sean - Single Again

What this video is

Released July 29, 2019 on GOOD Music/Def Jam Recordings, 'Single Again' emerged at a cultural moment when hip-hop artists were increasingly producing cinematic, socially engaged music videos that doubled as short films. The track features background vocals from Jhené Aiko and Ty Dolla Sign, and samples Carl Thomas's 'I Wish' while interpolating Big Sean's own 'I Don't Fuck with You.' The video engages directly with…

Why it matters

A landmark example of the late-2010s 'prestige hip-hop short film' format, wherein music videos expanded beyond three-minute performance clips into narrative-driven mini-films with professional film crews, ensemble casts, and socially engaged storytelling. Lawrence Lamont's Detroit-rooted visual…

The director

Detroit-born director, screenwriter, and producer (b. April 9, 1989). Active in music videos since 2008. Frequent collaborator with Big Sean across multiple videos (2014–2020). Directed J. Cole's 'G.O.M.D.' (2015). MTV VMA-nominated for Best Hip-Hop Video…