Loma - Affinity

What this video is

Released June 26, 2024, 'Affinity' is the final pre-release single from Loma's third album How Will I Live Without a Body? on Sub Pop Records. The album was conceived across England, Texas, and Germany, with some recording done in a ruined Dorset chapel using its natural reverb. The album's lyrical DNA was partly shaped by AI-generated poems from a model trained on Laurie Anderson's work — fragments of which appear…

Why it matters

Represents a mature evolution of the Sub Pop art-folk/chamber indie tradition: non-performative, concept-driven visual language aligned with the slow-cinema and observational documentary movements. The video exemplifies a 2020s trend of art-world-adjacent directors (fine art MFA background)…

The director

Allison Beondé is a visual artist and educator based in New Orleans, LA. She holds an MFA from Tulane University and a BFA from the School of the Museum of Fine Arts, Boston (in partnership with Tufts University). She has received a Traveling Fellowship…