Adekunle Gold, Davido - High

What this video is

Released September 3, 2021, 'High' represents a landmark moment in Nigerian Afropop's crossover ambition: a collaboration five years in the making between two of Nigeria's biggest stars — Adekunle Gold and Davido — produced by Pheelz and directed by a Los Angeles-based filmmaker, signaling the genre's deliberate investment in internationally competitive visuals. The video's warm, aspirational palette and…

Why it matters

Emblematic of 2021 Afropop's commercial peak moment: Pheelz-produced uptempo track uniting two top-tier Nigerian artists, with a Western-directed video designed for international platform consumption. Represents the genre's growing investment in diaspora-facing production values without…

The director

Born in New Orleans, LA and raised in Bakersfield, CA, Nicholas Maggio is a Los Angeles-based director and writer. He cites hardcore music, Southern gothic aesthetics, and 1990s independent cinema as key influences. His feature directorial debut was Mob Land…