2 Chainz - Money Maker ft. Lil Wayne

What this video is

Released during a period of heightened Black cultural visibility in 2020, 'Money Maker' arrived in the wake of 2 Chainz's high-profile Verzuz battle with Rick Ross and amid broad societal reckonings with Black institutional pride. The video's explicit celebration of HBCU marching band culture — spotlighting Southern University's Human Jukebox, Morehouse College, Texas Southern University, and Alcorn State — made it…

Why it matters

A defining example of 2020s Southern trap production fused with HBCU pageantry aesthetics. The video bridges the historically separate worlds of hip-hop music video convention and Black college marching band spectacle, establishing a visual template for HBCU-tribute content that influenced…

The director

Bryan Barber (born December 20, 1970) is an American music video and motion picture director. He directed his first music video for Outkast in 1998 and became known for a postmodern visual style blending hip-hop culture with retro Hollywood aesthetics. He…