YG - Word Is Bond ft. Slim 400

What this video is

Released July 29, 2016, as the second promotional single from YG's critically acclaimed album Still Brazy (Def Jam / 4Hunnid Records), 'Word Is Bond' ft. Slim 400 documents YG's physical presence in Tokyo during a performance trip, transforming a promotional concert appearance into a full cultural artifact. The video captures a moment when West Coast hip-hop — specifically Bompton-affiliated street rap — was…

Why it matters

Represents a pivotal moment in West Coast gangsta rap's global expansion during the mid-2010s, when artists like YG and Kendrick Lamar brought hyperlocal Compton/Inglewood street narratives to international stages without crossover compromise. The video also reflects the growing genre convention…

The director

Alex Erdmann, known as '2Tone,' is a Venice, CA-born director and co-founder of the iconic Los Angeles streetwear brand Born X Raised, which he launched alongside the late Chris 'Spanto' Printup. Prior to co-founding Born X Raised, he was actively directing…